pirekua, Mexican chili crisp

Made with amor y risas.

It started with two friends, a stove, and a lot of laughing.

it’s pronounced “perry-KOO-a”

but you can just call us delicious

What is Mexican chili crisp?

It's salsa macha's cooler cousin: dried chiles, nuts, and seeds in a rich, crunchy oil. Spoonable heat you drizzle, dunk, and pile onto everything.

A squeeze bottle of pirekua Mexican Chili Oil with a deep brown label
Mexican chili crisp being made in a home kitchen

[PLACEHOLDER: real footage of the chili crisp being made, coming in November]

What does it taste like?

Toasty, nutty, a little smoky. Unexpected but familiar. You'll swear you've had it before, then realize you haven't.

Not your usual chili crisp.

Same crunch, different soul. Ours leans on Mexican chiles, nuts, and seeds: warmer and earthier, less salty-umami, more cocina. If Asian chili crisp is all about that savory, garlicky punch, ours is toastier and a little sweeter, built on the flavors of a Mexican kitchen.

Meet the lineup

A jar of pirekua Sweet Mexican chili crisp

Sweet

Toasty chiles with a warm, honeyed finish.

The one that surprises people. Mellow heat, a little sweetness, and that nutty crunch underneath. Hard to stop at one spoonful.

A jar of pirekua Smoky Mexican chili crisp

Smoky

Deep, roasty, a little moody.

The chiles do the talking here: low heat, big smoke, like something pulled straight off the comal. Made for eggs, beans, and anything grilled.

A jar of pirekua Spicy Mexican chili crisp

Spicy

The bold one.

Real heat, but still toasty and nutty underneath, so it's flavor first and fire second. For the people who reach for the hot sauce before they've even tasted the food.

A squeeze bottle of pirekua Mexican Chili Oil

Chili Oil

All the flavor of the crisp, none of the crunch.

Just a rich, chile-infused oil you drizzle at the end. A little goes everywhere: eggs, pizza, soup, a plate of avocado. Your hot honey, but make it Mexican.

What do I use it for?

Eggs, tacos, pizza, noodles, avocado toast. Anything that could use a little más. If it's food, it probably works.

How much should I get?

Do you like sunrises or sunsets?
0
Ready for your new favorite kitchen essential?

Answer all three first.

Just joking, but it really is that good!

What is special about pirekua?

[STORY COPY: to be written with Emma]